This is good idea to optimize site in local region whereas the worldwide areas. If you are having products which are local and local people will like to use your product and services then you should go for local region SEO. It will give you lots of benefits rather than worldwide optimization. Local SEO optimization can be done with few simple ways.
1. Google Places – This is one of the powerful tools for you to start your local SEO. You make your Google map with your keyword. It will bring your site on top in search engine keyword results.
2. Blog Writing – Make a blog and start writing about your product or services in the blog. Blog are most searched pages of the web. It gets indexed soon in search engines and search engine gets latest news from it, so blog gets max chances for indexing. It also get search engine ranking soon.
3. Write region name in your keyword – After your keyword write your region (city, state) name. It is really helpful. Example – if I need one pair of rose in my city, then my keyword will be “roses Jabalpur”, “affordable roses Jabalpur” where Jabalpur is my region.
4. Use Local Keywords – This is most important for you to choose your local keywords in your title tags, keywords, Meta description, header tags, url/slug, and domain name. Use always local words, which is familiar to your region.
5. Local Site Submission – Submit your site into local libraries, directories, article sites, press releases, social places and social groups. Attract local people in social groups.
6. Reviews – Try to get reviews from local websites, blogs, journal websites, news sites and news blogs. It will increase your online reputation and online presence.
7. Local Newspaper – Use online and offline local newspaper to put about your company/product and services. You will be happy to use it. Do something like celebrity so that you can gain more attention of people.
Always go for relevancy and choose your quality customers. Do not go for getting much traffic which is un-useful. Just go for limited and quality people. It will be beneficial for your business.
By,
Avinash (SSIS)